difference in image quality wasn't worth the extra expense.
Mark Chudow, RN, CNOR, clinical materials manager at the
University of South Florida Endoscopy and Surgery Center in Tampa,
had a similar experience. When the facility's surgeons opted to
upgrade to a newer HD video system instead of investing in 4K, they
saved themselves more than $200,000.
The surgeons had made a strong initial push for 4K, but backed off
when they were shown the technology's price tag. "We're a physician-
owned facility," says Mr. Chudow. "The surgeons don't earn what they
spend. That reality made them come around pretty quickly to the cost
benefit of sticking with high definition."
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