The good news: 80% of our respondents say they've invested in sur-
gical microscopes with oculars that allow for a more natural pos-
ture and surgeon chairs or stools designed with ergonomics in
mind. However, fewer than half (45%) of respondents say they've
added heads-up surgical displays, which let surgeons operate by
looking at a flat screen monitor instead of peering into a micro-
scope.
One of Ms. Zimdahl's surgeons wanted to buy a heads-up display
to improve his posture during surgery. "We're a new facility and the
reality is that we can't invest in that technology right now," she says.
"We need to take care of the basic stuff first, and determine where
we'll get the most bang for our buck."
Do you want to be known as the center that always has shiny new
equipment? Do you want to run a cost-effective facility that pro-
duces excellent outcomes? The 2 goals aren't mutually exclusive,
but the secret to running a successful center often demands finding
the sweet spot in between.
OSM
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