A U G U S T 2 0 1 7 O U T P A T I E N TS U R G E R Y. N E T 5 7
I
t's 6 p.m. on a
Saturday. A high
school athlete
with a bad ankle
sprain and a
weekend warrior with a
fractured wrist sit in a hos-
pital's ER. Hours pass as they wait to be seen by a physician, who may or may not
be an orthopedic specialist.
There's a better option.
Nearly 2 years have passed since we first opened the doors to our orthopedic
urgent care center, where our team of 20 orthopedic specialists sees walk-ins,
even during off-hours and on weekends, for everything from sprains and frac-
tures to severe trauma.
The model can decrease costs, speed up treatment times and, in turn, expe-
dite a patient's recovery. That may explain why we've seen so many other urgent
care centers popping up across the country. Even with the increase in competi-
tion, we remain bullish on urgent care, both as a matter of patient convenience
and as a business opportunity.
Urgent care has been red hot for several years, with newly built centers now
vying for prime real estate. The American Academy of Urgent Care Medicine's
most recent count puts the number of U.S. urgent care centers at 9,300 — up
Why We Built an
Orthopedic Urgent Care CentER
Broken arms and
sprained knees don't
always happen during
normal business hours.
• ADDED VALUE An orthopedic urgent care center is an ongoing source of revenue for surgi-
cal referrals and follow-up care.
