effort off the ground with the support of one group of docs, but it
won't last without backing from all the owners.
Are you capitalizing on digital marketing? Online marketing is a
high-impact strategy, especially for novice marketers. When new
clients approach me for ways to improve the exposure of their facilities,
I tell them to maximize their online presence through social media.
Although patients are becoming savvier about their treatment options
and might search online for information about specific procedures, most
potential patients are looking for solutions to their physical ailments. For
example, they might seek out information on treatment options for knee
pain instead of specifics on knee arthroscopy. Don't sell potential
patients short, but tailor your posts to capture individuals seeking more
general health information.
OSM
Mr. Gandolf (stewart@healthcaresuccess.com) is the CEO and creative
director of Healthcare Success, an advertising agency in Irvine, Calif.
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Business Advisor
BA
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