Outpatient Surgery Magazine - Subscribers

What Surgeons Want - November 2016 - Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

Issue link: http://magazine.outpatientsurgery.net/i/748749

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Page 8 of 120

value your docs is too small. "Have snacks and coffee. And, yes, buy them lunch. Check in to see what they want that will fuel them up so they can get through their day," says Carol Cappella, RN, MSN, CNOR, clinical and administration director of the Delray Beach (Fla.) Surgery Center. "I keep a chocolate stash available," says Leslie Mattson, RN, BSHM, a nurse consultant and CEO of ALM Surgical Solutions. If her docs need a place to return phone calls, answer e-mail or power-nap between cases, "I've been known to let them borrow my office and give them space." Yes, small gestures matter, like the beautifully wrapped chocolate or chocolate mint you find on your pillow. Or a big-boy locker stall. Ms. Sherman's old hospital sent her out to ask 4 surgeons why they'd left for a competing hospital. One was especially candid, saying he felt slighted when he didn't get a locker in the new doctor's changing room. "He left for a bunch of reasons, but the thing he harped on was the locker room," says Ms. Sherman. "He complained, 'They left me in the room with the orderlies.'" Who would have thought? Respecting a surgeon's status and massag- ing his ego? All in a day's work for surgical facility leaders. "Each doc is different in his needs and wants," says Ms. Sherman. "You need to get to know your docs, what they like, what makes them tick, and do your best to accommodate them and make them feel spe- cial." This is not to say your role as Chief Physician Relations Officer is that of a babysitter for a bunch of pampered egomaniacs. No, your job is to make your surgeons feel like there's no place else they'd rather be by whatever means necessary: bagels, block time or the Beatles. OSM N O V E M B E R 2 0 1 6 • O U T PA T I E N TS U R G E R Y. N E T • 9

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