Outpatient Surgery Magazine - Subscribers

How Safe Are Your Patients? - June 2016 - Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

Issue link: http://magazine.outpatientsurgery.net/i/687804

Contents of this Issue

Navigation

Page 19 of 140

2 0 • O U T PA T I E N T S U R G E R Y M A G A Z I N E • J U N E 2 0 1 6 C osmetic surgery patients have many options for their care. To keep our self-pay clients coming back to our 1-room ASC that's connect- ed to the surgeon's office, we send patients a bouquet of flowers to make them feel more like fam- ily. At the end of the day, the front office manager e-mails the finished surgery client list, complete with a home address for each patient, to a local flower shop. We have a daily contract with the shop, so all patients get a beautiful bouquet of flowers delivered to their house on their first day of recovery. The flowers come complete with a card that says: "Thank you for choosing Dr. Bryan Gawley and his amazing staff. Please accept these flowers as a token of our gratitude and know that we are wishing you a speedy and beautiful recovery." We also follow up with post-op phone calls, and every day a patient thanks us for the pretty and thoughtful gesture. We really focus on making patients feel like family — we also send out holiday cards to every patient we treated that year. These gestures are relatively sim- ple, but can make a huge impact in your patients' satisfaction. Misti Swink, RN North Scottsdale Outpatient Surgery Center Scottsdale, Ariz. misti@nsosurg.com A Bouquet of Flowers for Every Patient • FLOWER POWER Smaller centers can stand out from their competitors by sending bouquets to post-op patients. Ideas Work That

Articles in this issue

Links on this page

Archives of this issue

view archives of Outpatient Surgery Magazine - Subscribers - How Safe Are Your Patients? - June 2016 - Outpatient Surgery Magazine