Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.
Issue link: http://outpatientsurgery.uberflip.com/i/685863
6 2 S U P P L E M E N T T O O U T P A T I E N T S U R G E R Y M A G A Z I N E J U N E 2 0 1 6 R ight now, you can go online and see the prices for almost anything — except medical care. But thanks to the growth of high-deductible insurance plans and increased pressure to cut sky-high med- ical costs, more surgical facilities are competing for patients by posting the prices for their most popular proce- dures online. Famed surgeon and television commentator Marty Makary, MD, MPH, and Jerry Hadlock, CRNA, will help you evaluate if price transparency is right for your facility, and review your options for implementing the idea. • A lack of transparency is harming health care. Think about it, says Dr. Makary: We wouldn't consider the cur- rent business model acceptable in any other setting. Take the supermarket. Imagine that you couldn't see the prices at the store until after the cashier charged you, and you weren't allowed to ask for a refund or take items back. Essentially, that's what we have in health care with non- transparent markets. • The rise of high-deductible insurance plans. When people were covered by insurance, transparent pricing was not important since they didn't have skin in the game, says Dr. Makary. Now, the biggest driver is high-deductible health insurance plans. The average deductible on Bronze Join the Price Transparency Revolution Are you ready to post your prices online? Your patients are watching and waiting. Special ORX Workshop • Surgical director of the Johns Hopkins Multidisciplinary Pancreas Clinic. • Author of bestseller Unaccountable, in which he proposes ways to fix the U.S. healthcare system. Marty Makary, MD, MPH Speaker Profile • Director of anesthesia at St. George (Utah) Surgical Center. • Helped design an online price trans- parency platform for his center, one of the first in the nation to post its prices online. Jerry Hadlock, CRNA Speaker Profile