tify the cost by knowing you're keeping revenue-generating cases in
your facility.
You'll also show current and prospective surgeons that your facility
is on the cutting edge of care. If your ASC makes the investment, and
a local surgeon is used to having the technology available only at the
local hospital, he's very likely to bring more cases to your facility.
There's little doubt that the initial investment you make will be
more than made up for on the back end through increased patient
interest, improved surgeon satisfaction and enhanced outcomes.
OSM
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O U T P A T I E N T S U R G E R Y M A G A Z I N E O N L I N E | S E P T E M B E R 2 0 1 5
Dr. Scotch (bscotch@scotchent.com), board certified in otolaryngology and facial plastic surgery,
runs the Scotch Institute of Ear, Nose and Throat in Wesley Chapel, Fla.
