Outpatient Surgery Magazine - Subscribers

Shopping for Surgery - June 2015 - Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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T he mar- gins are narrow and the need for efficiency is para- mount, but outpatient spine, with its consid- erable growth poten- tial, can be a lucra- tive service line for surgery centers that understand and embrace the required components. One of the first challenges, say those who've succeeded, is getting the word out — getting potential patients to understand that conser- vative and minimally invasive approaches exist, and don't necessarily require overnight stays. You need to "make patients and referring physicians aware of the availability and advantages of minimally inva- sive outpatient spinal surgery as an alternative to traditional hospital based spinal surgical care," says Marion R. McMillan, MD, medical 1 3 0 O U T P A T I E N T S U R G E R Y M A G A Z I N E O N L I N E | J U N E 2 0 1 5 Success With Spine Experts share what it takes to flourish in a specialized service line. Jim Burger | Associate Editor z SPREAD THE WORD Marion R. McMillan, MD, founder of the Synergy Spine Center, treats a patient with spinal stenosis. "Making patients and physicians aware of minimally invasive outpatient spinal surgery is one of the challenges." Ludy Brislane, RN

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