Outpatient Surgery Magazine

ORX Awards and the Winners Are ... - September 2014 - Subscribe to Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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Neda M. Ryan, JD LEGAL UPDATE 4 0 O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E | S E P T E M B E R 2 0 1 4 Protect Your Social Media Presence Are your online interactions legal and secure? S ocial media has revolutionized communication between health- care providers and patients. It's also sparked thorny legal and ethical concerns. Imprudent use of such online outlets as Facebook, Twitter and the like — not just by a facility or practice, but also by physicians, nurses, administrative personnel and other employees on their own — could violate federal and state laws, and adversely impact a business's reputation. As a result, it's important to be aware of the potential pitfalls of social media and to implement a policy governing its use. Watch your step A social media presence can be a powerful marketing tool and a use- ful adjunct to your patient care. The ease with which communica- tion is facili- tated online, though, leads many people to forget the possible mis- steps in elec- tronic interac- tions. Patient pri- vacy is huge. KEEP IT LEGAL A social media policy can help to keep your facility's online presence and employees' activities in line with patient privacy regulations.

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