Outpatient Surgery Magazine

Is Your Turnover Team Fast Enough? - August 2014 - Subscribe to Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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BUSINESS ADVISOR 1 1 2 O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E | A U G U S T 2 0 1 4 ty employees. Your surgeons network with peers at professional society meetings. That's where they're able to gauge compatible personalities and know who's on the cutting edge of surgical techniques. Affiliating with those forward-thinking docs will give your center a marketing advantage in the community. You can network with interested surgeons by joining professional organizations such as the American College of Healthcare Executives and specialty interest groups. Clinical staff attending regional or national conferences may hear an enthusiastic physician-speaker. They can approach him for referrals to other surgeons in your area who practice the same innovative techniques. Sell your strengths What service lines do you already have in place that result in high physician satisfaction? Why are your docs so happy? New equipment, efficient teams and patient outcomes are likely key factors. If you recruit physicians to your center who don't require starting from scratch, you can increase volume quickly and efficiently. For example, if you just bought new GI endoscopes, consider using that fact to entice new physicians to try them out. Do you have a stellar orthopedic team that knows shoulder scopes inside and out? Target physicians who may be unhappy with subpar performances during those cases at other facilities. Are your plastic surgery patient satisfac- tion scores off the charts? Market that to plastic surgeons whose pri- mary referral sources are from other satisfied patients. Whatever your strengths are, play those up when approaching new physicians so they can clearly see the benefits of coming to your center. 2

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