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A U G U S T 2 0 1 4 | O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E
Corrie Massey, MBA
BUSINESS ADVISOR
The Secret to Winning the Battle for Surgeons
The key to recruiting new docs is giving them what they want.
C
ompeting with neighboring surgery centers and hospitals for
cases can be a full-time job. Here are 5 proven ways to recruit
new surgeons to bring cases to your facility. As you'll see, the
key is to work smarter, not harder, for new docs.
Know where to find quality recruits
Where do you
find physicians to
recruit? Start by ask-
ing your surgeons to
suggest colleagues
they operate with else-
where. You can avoid
feelings of competi-
tion among the med-
ical staff by explaining
how increasing vol-
ume at your facility in
every specialty
increases the bottom
line and leads to cost
savings through
greater buying power.
More physicians bring-
ing more cases to the
center limits lulls in
the schedule, which
also helps retain quali-
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THUMBS UP Physicians will bring their
cases to efficient, patient-friendly facilities.
