Outpatient Surgery Magazine

What Will the OR of the Future Look Like? - July 2014 - Subscribe to Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

Issue link: http://magazine.outpatientsurgery.net/i/342209

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Page 9 of 114

Dan O'Connor EDITOR'S PAGE 1 0 O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E | J U LY 2 0 1 4 The Dangers of Competing on Cost ASCs should be happy to remain the low-cost alternative to hospitals. W hat makes you different? Whatever it is, that's the thing that sets you apart and makes you stand out from the crowd. Sometimes, however, your point of differentiation is not what you'd like it to be. "What makes [surgery centers] different in part is that we perform these procedures at a lower rate," says Nap Gary, chief operating offi- cer at Regent Surgical Health and president of the board of directors of the Ambulatory Surgery Center Association. Mr. Gary was part of an eye-opening panel discussion at May's ASCA meeting in Nashville, Tenn. He was joined by leaders of 2 other ASC corporate partners and the head of ASCA. Their message: Rather than curse the payment differential, ASCs should celebrate that they're the low-cost alternative to hospital outpatient departments. Remove low- cost from that sentence, and what do you have? ASCs lose their reason for being, their place in the healthcare system and their political pull. "It's frustrating that [the payment differential] exists, but it's nice that it's there," says Michael Rucker, executive vice president and chief operating officer at Surgical Care Affiliates, which operates 185 surgical facilities, including surgery centers, surgical hospitals and hospital surgery departments, in 34 states. Nobody wants to be known as the cheaper choice, but cost is the one clear-cut advantage that ASCs have over hospitals. ASCs might win out on quality of care, infection rates, comfort and convenience, too, but those are more subjective measures. Yet the very thing that makes ASCs attractive to payors, patients and government regulators is the very thing they've been trying to change about themselves. ASCs have long lobbied for more equalized rates, but this desire to be reimbursed closer to the much higher hospital MedPride disposable medical products are designed, manufactured and priced to be first choice for acute and long term healthcare facilities and surgery centers. My Choice. MedPride. A SHIELD LINE COMPANY | www.MedPride.com | 1-800-277-6533 PRODUCT HIGHLIGHT MedPride Antiseptic products, used to prepare patients' skin for injections and treatments, are convenietly packaged, soft, non-woven and sterile . Sterile Alcohol Prep Pads Sterile BZK Antiseptic Towelettes OSE_1407_part1_Layout 1 7/3/14 8:59 AM Page 10

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