ORX Proceedings 2013_Layout 1 12/6/13 11:17 AM Page 5
ORX Big 10 Summit Huge Hit
Reps from leading companies visited with
high-volume administrators during our reverse trade show.
T
he second annual ORX Big 10 Summit literally turned the tables on
typical exhibit hall interactions. During the reverse trade show format, more than 80 leaders from the nation's top-volume surgery
centers and hospitals sat in booths while representatives from
leading healthcare manufacturing came to them for a series of 5-
minute one-to-one presentations.
"The rapid-fire format is awesome. It forces everyone to present key information right away," says Kenny Ellinger, RN, ADN, administrator of the Surgi-
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1. EAT AND GREET Leaders from top-volume hospitals and
surgery centers gathered for a welcome reception the
night before the event.
2. FIVE SPOT Synergy Health's Rachel Pocock visits
with Steven Wentworth, BSN, MBA, RN, CNOR, system director of surgical services at Saint Vincent's
Medical Center in Jacksonville, Fla.
D E C E M B E R 2013 | S U P P L E M E N T
TO
3. SALES TALK Susan Comp, RN, BSN, MHA, RNFA,
CNOR, vice president of surgical services at Pinnacle
Health Hospitals in Harrisburg, Pa., chats with Matthew
Rotterman of Enthermics Medical Systems.
4. SHAKE ON IT Ellex's Marcus Allen and Dawn
Dormitorio, RN, BS, from the DMG Surgical Center in
Lombard, Ill.
O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E
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