Outpatient Surgery Magazine

Post Your Prices Online - September 2013 - Outpatient Surgery Magazine - Subscribe

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

Issue link: http://magazine.outpatientsurgery.net/i/168873

Contents of this Issue

Navigation

Page 25 of 154

OSE_1309_part1_Layout 1 9/6/13 12:31 PM Page 26 BUSINESS ADVISOR David Geier, MD Who's Afraid of Social Media? You should jump in and join the conversation. N ot involved with social media? You know that you need to dive into new channels of communication, such as blogs, Facebook and podcasts, but maybe you're hesitant to. Maybe you don't know the difference between a Twitter handle and a hashtag and you're worried about all the time social media will take. From all of my talks on social media at medical conferences and from questions I receive through drdavidgeier.com, I hear the same fundamental concerns. Patients will leave negative comments about my practice and me. I don't want to discourage those of you worried about negative reviews any further, but patients can leave those comments now. Even if you don't have a blog, patients can leave harsh reviews on Yelp, Angie's List and many other sites. Having a blog or Facebook and Twitter account increases the chance that those patients will leave their bad opinions on your platform. That prospect might sound bad, but it isn't. First, you're much more likely to learn about those reviews if they appear on your 1 2 6 O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E | S E P T E M B E R 2013

Articles in this issue

Links on this page

Archives of this issue

view archives of Outpatient Surgery Magazine - Post Your Prices Online - September 2013 - Outpatient Surgery Magazine - Subscribe