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BUSINESS ADVISOR
David Geier, MD
Who's Afraid of Social Media?
You should jump in and join the conversation.
N
ot involved
with social
media? You
know that you need
to dive into new
channels of communication, such as
blogs, Facebook and
podcasts, but maybe
you're hesitant to.
Maybe you don't
know the difference
between a Twitter
handle and a hashtag and you're worried about all the time social media will take. From all of my talks on
social media at medical conferences and from questions I receive
through drdavidgeier.com, I hear the same fundamental concerns.
Patients will leave negative comments about my practice and me.
I don't want to discourage those of you worried about negative
reviews any further, but patients can leave those comments now.
Even if you don't have a blog, patients can leave harsh reviews on
Yelp, Angie's List and many other sites.
Having a blog or Facebook and Twitter account increases the
chance that those patients will leave their bad opinions on your platform. That prospect might sound bad, but it isn't. First, you're much
more likely to learn about those reviews if they appear on your
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O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E | S E P T E M B E R 2013
