Outpatient Surgery Magazine

Her Loss, Their Gain - October 2019 - Subscribe to Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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Still — crunch the numbers. "Some less expensive offerings make better sense for some surgery centers," says Mr. Eisenberg. Do you have competition in the community, and would 4K make you better than them? Look at the acquisition costs, but also look at the cost of ownership. With your given case mix, how much is it really going to cost to acquire and use this equipment for each case? Mr. Bucher says his hospital's 4K systems have paid for themselves many times over thanks to the added efficiency in which surgeons can operate. "They don't have to squint [to see anatomical details]," he explains. "The visual color and the identification of parts of the anato- my are much clearer now, which saves time in the OR." Keep in mind that 4K can help you differentiate yourself in your market — not just to consumers, but perhaps more importantly, to referring physicians. "One of the things we considered was whether 4K could give us a competitive advantage in our market," says Mr. Eisenberg. That didn't involve marketing to consumers, though, but rather to the center's referral sources "to let them know their patients will be cared for in a place that's invested in the latest and greatest technology." OSM O C T O B E R 2 0 1 9 • O U T PA T I E N T S U R G E R Y. N E T • 5 1

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