Outpatient Surgery Magazine - Subscribers

Running on Empty - Outpatient Surgery Magazine - August 2019

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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A U G U S T 2 0 1 9 • O U T PA T I E N T S U R G E R Y. N E T • 6 7 I t sounds almost too good to be true: a credit card without interest for medical expenses. But if you're losing out on potential patients who can't afford skyrocketing insurance deductibles, it's no longer a question of should you offer some type of patient-specific financing plan. If the only thing you say to patients about their payment options is, "You owe $2,000 for your deductible and co-pay. We accept cash, check or credit card," there's a very real chance your cancel rates are going to spike as patients seek out care from a facility that offers patient- financing options via deferred-interest healthcare credit cards — usually a same-day approved card that lets patients pay off a bal- Jared Bilski | Senior Associate Editor 5 Keys to the Perfect Patient Financing Plan In an increasingly crowded market of healthcare lending companies, here's how to pick the one that's best for you and your patients. • APPROVED! Because healthcare credit card approval rates vary depending on medical specialty, you'll need to do your home- work to find out which financing option is right for your patient population. Dulaney Eye Institute

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