4 0 • O U T PA T I E N T S U R G E R Y M A G A Z I N E • J U L Y 2 0 1 9
I
f you've invested in robots, you might
as well let everyone know that your
facility offers the most advanced surgi-
cal technology. Our hospital, Pascack
Valley Medical Center in Westwood,
N.J., has done a terrific job marketing our
robotic system. Our campaign includes a web-
site, WeGotBots.com, that positions robots as
"your surgeon's new best friend," and social and
print media that reads: "At Pascack Valley,
Helping
Hand
Helping
Hand
Despite the expense,
here's why we're committed
to robot-assisted abdominal surgeries.
Amit Trivedi, MD | Paramus, N.J.
• HIGH FIVE Dr. Trivedi explains to
patients that robots aren't actually
performing the surgeries, they're
simply helping him do better sur-
geries.
Pascack
Valley
Medical
Center