Outpatient Surgery Magazine - Subscribers

Helping Hand - Outpatient Surgery Magazine - July 2019

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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4 0 • O U T PA T I E N T S U R G E R Y M A G A Z I N E • J U L Y 2 0 1 9 I f you've invested in robots, you might as well let everyone know that your facility offers the most advanced surgi- cal technology. Our hospital, Pascack Valley Medical Center in Westwood, N.J., has done a terrific job marketing our robotic system. Our campaign includes a web- site, WeGotBots.com, that positions robots as "your surgeon's new best friend," and social and print media that reads: "At Pascack Valley, Helping Hand Helping Hand Despite the expense, here's why we're committed to robot-assisted abdominal surgeries. Amit Trivedi, MD | Paramus, N.J. • HIGH FIVE Dr. Trivedi explains to patients that robots aren't actually performing the surgeries, they're simply helping him do better sur- geries. Pascack Valley Medical Center

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