Outpatient Surgery Magazine

Helping Hand - July 2019 - Subscribe to Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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Competing for business that depends on a rela- tionship gives smaller business- es, those without layers and layers of bureaucracy, the advantage. And, all business depends on relationships, even that of mega medical centers. Develop deep and lasting relationships with your patients. And, if you're the leader of a larger organization, be afraid of what you don't consider to be your competition. There might be economies of scale in terms of purchasing and administration, but customer serv- ice is one at a time. OSM Mr. Weiss (markweiss@advisorylawgroup.com) is an attorney who spe- cializes in the business and legal issues affecting physicians, physician groups and physician-owned facilities on a national basis, with offices in Dallas, Texas, and Los Angeles and Santa Barbara, Calif. J U L Y 2 0 1 9 • O U T PA T I E N T S U R G E R Y. N E T • 3 9 Customers of all sorts, whether you call them customers, clients or "patients," aren't transactions. They're long-term relationships with a lifetime value.

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