Why You Should Care About the “Mere Exposure Effect”

September 19, 2012 admin
The old saying has it that familiarity breeds contempt. But in marketing, it’s just the opposite. Familiarity breeds preference. The more familiar potential customers are with your product or service, the more positively they’ll view it. At least that’s the principle [...]
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How to Create an Ad that Appeals to Surgery Facility Managers
How to Create an Ad that Appeals to Surgery Facility Managers

For the past 10 Augusts, 200 surgical facility leaders have been kind enough...

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