Blog

Sharp Insights on Surgical Marketing

  • Who Has the Most Valuable Brand Name?

    Who Has the Most Valuable Brand Name?

    It’s been linked to obesity, diabetes, hyperactivity and tooth decay. According to several blind taste tests, it doesn’t even taste that great. And yet once again, for the 13th year in a row,...

    Read Article
  • How to Use “Anchoring” in Surgical Marketing

    How to Use “Anchoring” in Surgical Marketing

    In court, certain kinds of questions will trigger an automatic objection from the opposing side. “Your honor, he’s leading the witness!” But in other walks of life, we’re asked leading questions...

    Read Article
  • Surgical Economy Surges in Q2

    Surgical Economy Surges in Q2

    The surgery market is picking up steam, if the financial results of publicly owned chains are any indication. For the first two quarters of 2012, Nashville-based Amsurg’s procedural volume grew 16...

    Read Article
  • How to Create an Ad that Appeals to Surgery Facility Managers

    How to Create an Ad that Appeals to Surgery Facility Managers

    For the past 10 Augusts, 200 surgical facility leaders have been kind enough to review the ads in Outpatient Surgery Magazine. Over the years, our Ad-Viser panel has revealed a lot about what...

    Read Article
  • Why You Should Care About the “Mere Exposure Effect”

    The old saying has it that familiarity breeds contempt. But in marketing, it’s just the opposite. Familiarity breeds preference. The more familiar potential customers are with your product or...

    Read Article
  • loading
    Loading More...