For the past 10 Augusts, 200 surgical facility leaders have been kind enough to review the ads in Outpatient Surgery Magazine. Over the years, our Ad-Viser panel has revealed a lot about what flips our readers’ switches…and what doesn’t. A [...]
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Surgical Economy Surges in Q2
The surgery market is picking up steam, if the financial results of publicly...
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Why You Should Care About the “Mere Exposure Effect”
The old saying has it that familiarity breeds contempt. But in marketing,...