For the past 10 Augusts, 200 surgical facility leaders have been kind enough to review the ads in Outpatient Surgery Magazine. Over the years, our Ad-Viser panel has revealed a lot about what flips our readers’ switches…and what doesn’t. A […]
Surgical Economy Surges in Q2
The surgery market is picking up steam, if the financial results of publicly owned chains are any indicatio...
Why You Should Care About the “Mere Exposure Effect”
The old saying has it that familiarity breeds contempt. But in marketing, it’s just the opposite. Familiari...