Blog
Sharp Insights on Surgical Marketing
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Who Has the Most Valuable Brand Name?
It’s been linked to obesity, diabetes, hyperactivity and tooth decay....
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How to Use “Anchoring” in Surgical Marketing
In court, certain kinds of questions will trigger an automatic objection...
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Surgical Economy Surges in Q2
The surgery market is picking up steam, if the financial results of publicly...
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How to Create an Ad that Appeals to Surgery Facility Managers
For the past 10 Augusts, 200 surgical facility leaders have been kind enough...
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Why You Should Care About the “Mere Exposure Effect”
The old saying has it that familiarity breeds contempt. But in marketing,...
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